Which is good, because we’re wasting a lot of food.
We've probably all been there. You're craving a banana but you can only find a bruised one. So you avoid it because it doesn't look like what you think a banana should look like.
@thequeenbambi / Via instagram.com
Unfortunately, you are not alone in this. About 20% of all US-grown produce goes to waste before it even makes it to the grocery store because it is deemed "ugly" and doesn't fit a cosmetic standard.
@imperfectproduce / Via instagram.com
Imperfect Produce is trying to solve this by delivering discarded, "ugly" fruits for 30-50% cheaper than what you'd pay at your grocery store.
They source their produce directly from farms and deliver it to your doorstep.
Imperfect Produce / Via imperfectproduce.com
According to the UN, wasted food could feed the 800 million people in the world twice over.
Pretty depressing.
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